The Press Is Only Too Happy to Burnish McCain's Reputation
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Campaign aides for Sen. John McCain want very much to sell the American public on the "McCain brand" and to pitch the Republican candidate as a sort of stand-alone, untarnished political entity, according to a recent Washington Post article.
Campaign aides for Sen. John McCain want very much to sell the American public on the "McCain brand" and to pitch the Republican candidate as a sort of stand-alone, untarnished political entity, according to a recent Washington Post article.
The marketing ploy, if successful, would not only create distance between the candidate and the rest of the Republican Party, which currently suffers from widespread voter disapproval, it would also effectively elevate McCain and make him a larger-than-life figure, the spokesman for his own maverick brand that's built on political independence.
"The campaign's general-election strategy is to sell the McCain brand to show voters that he is distinct from President Bush and other Republicans," the Post reported.
So guess what members of the press, including those at MSNBC, CNN, NBC, The Washington Post, Newsweek, the Politico, and The Boston Globe, have been doing incessantly in recent weeks. They've been making glowing references to the durability and appeal of the "McCain brand." I mean, how lucky can the Republicans get? The press is echoing precisely the message that the candidate's advisers want repeated again and again. What are the odds?
I assume the sarcasm is coming through loud and clear here.
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